Chemical Industry Seeks Pregnant Woman for Greenwashed Bisphenol-A Ads

Bisphenol-A (BPA), a chemical found in certain plastics and in canned food, has been blamed for a host of health ills including infertility, diabetes, prostate cancer and breast cancer. Several states including California and Connecticut are in the process of introducing BPA bans, and the chemical and metal packaging industries have decided to ‘fight back’ against the turning tide of public opinion by starting a new PR campaign for the chemical, starring a pregnant woman.

The industry held a secret meeting to discuss ways they can improve BPA’s public image, and reporters at the Milwaukee Journal Sentinel got their hands on a leaked internal memo. A snippet, via The Daily Green:

“A pregnant woman would be ‘the holy grail’ to serve as a spokeswoman, the memo says. Attendees said they doubted they could find a scientist to serve as a spokesman for BPA. …

“Other strategies discussed at the meeting included focusing on how BPA bans would disproportionately put minorities at risk, particularly Hispanics and African-Americans who are more inclined to be poor and dependent on canned foods. Committee members said they would try to get stories in the media that spread the message that canned goods made without BPA would be more likely to become contaminated. BPA serves to seal food in cans, helping to keep out bacteria.

The Washington Post explains that the industry is seeking ways to scare consumers – especially young mothers – into ignoring negative information about BPA.

Industry representatives weighed a range of ideas, including “using fear tactics " the notes said.

Thanks for the advance warning + The Daily Green
Photo credit: Empathy Belly

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This entry was posted on Wednesday, June 3rd, 2009 at 10:00 am and is filed under Consciousness, Green Living, Health, Science, Spirituality. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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