Localwashing in Pictures at Grist
We’re always on the alert for ‘greenwashing’, but what about ‘localwashing’? It turns out, big corporations are just as eager to make money off your dedication to buying local as they are off what they see as “the green trend”. From Walmart to Citgo, huge companies are trying to lure our dollars out of our pockets using misleading and often downright deceptive ads claiming that they’re “local”.
Grist put together an amazing collection of the 12 of the most outrageous examples. Check out these three (images are at Grist):
Citgo: “Local. Loyal. Like it should be.” The crop of new billboards from the petroleum company owned by Hugo Chavez’s Venezuelan government makes sense only if the rather undemocratic president lives around the corner from you. Which he doesn’t.
Barnes & Noble: Maybe you’ve heard of this cute little bookstore around the corner. It’s got a DIY-looking video blog with the tagline, “All bookselling is local.” Except when it isn’t.
“Hellmann’s Mayonnaise, a U.S.-based subsidiary of European processed-food behemoth Unilever, has seen fit to subject Canada (Canada?) to an eat-local campaign,” reports Grist Food Editor Tom Philpott. He’s dumbfounded. Here are those locally sourced ingredients of which Hellmann’s is so proud:
WATER, MODIFIED CORN STARCH, SOYBEAN OIL, VINEGAR, HIGH FRUCTOSE CORN SYRUP, EGG WHITES, SALT, SUGAR, XANTHAN GUM, LEMON AND LIME PEEL FIBERS, COLORS ADDED, LACTIC ACID, (SODIUM BENZOATE, CALCIUM DISODIUM EDTA) USED TO PROTECT QUALITY, PHOSPHORIC ACID, NATURAL FLAVORS.
It’s absurd, but the sad thing is, a lot of people will fall for it. Head to Grist for the rest of the list, which includes Starbucks and Lay’s.
Link Grist
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This entry was posted on Tuesday, September 8th, 2009 at 10:30 am and is filed under Consciousness, Green Living, Health, Science, Spirituality. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
